25th June at Design Library, Milan.
Communication activity focused on magazines, webzines, blogs about design&architecture and a mailing list of design professionals.
Festival dell’ Acqua, of which WD is one of the main events, will focus on a communication plan addressed to national and regional press: newspapers, tv broadcast channels, radios.
The Press Desk at Castello Sforzesco, will provide the press kit and any other material received from the companies involved in the installations.
Promoted by Festival dell’Acqua before and during the event.
Water Design is present on the social medias, which will provide further information in real time.
IN SYNERGY WITH FESTIVAL DELL’ ACQUA
Festival dell’ Acqua and WD will join forces, interweaving their communication strategies on the following topics:
– Social Media contents of Festival dell’ Acqua;
– Events Calendar of Festival dell’ Acqua;
– Interviews, videos and pictures made by Festival to the WD installations and main characters;
– Videos made by the troupes of the Festival at Castello, shared on the social medias and Youtube channel.
– www.festivalacqua.org website
COMMUNICATION PLAN OF THE CITY ITINERARY
100.000 GUIDES / MAPS
distributed at Castello and in the other locations of the Festival, also distributed together with the Festival programme.
The Guide will show the itinerary path and all the addresses of the show-room and shops participating. It will also include 1-2 pages dedicated to each brand.
Futhermore, the Guide will include the full list of the collateral events like exhibitions, lectures, shows organized by each brand in their commercial places.
Each location of the itinerary will be provided with a signage.
EVENTS ORGANIZED BY THE BRANDS OF THE ITINERARY
WD will coordinate the strategy and the schedule of the events organized and promoted by each brand in their showrooms.